Oh how fondly I remember my Sales and Marketing Class at Tufts within the Entrepreneurial Leadership Program. This class was at 8:30 in the morning; and for the commuting student (me) to get there on time, I had to wake up at 6:00 and be on the train by 7:00. Then I had to catch a shuttle to the building. Fun. The class was taught by the amazing Jack Derby, who I felt slightly intimidated by yet excited to learn from.
I remember sitting in the classroom of 30 Tufts students, brilliant, thinking, "How do I win over my professor, who owns his own multi-million dollar consulting company and has entrusted us with assignments from his own clients, who need a marketing plan?" About four weeks I had found it - my solution; “Disturbia”, by Rhianna.
I'll explain.
We were assigned to real companies (clients of Jack's) to work with as teams to come up with fresh ideas for marketing plans for them. Our company was Career Trekking, a company that specialized in assisting college students in finding their dream careers and jobs. While we definitely pulled all the usual stuff, I wanted to make our presentation awesome.
I came up with an idea of a video for Career Treking after Jack mentioned something in one of his classes: how can you appeal emotionally to your client to have them purchase your product? Well, emotionally, as a college student, I figured it was a safe assumption that college students were afraid. This was a scary time in the economy, and it is still a scary job market. So I took this notion of "Fear", and applied it to a video, taking images and icons from old movies adored by our generation and putting them to appropriate music by Rhianna - a song called "Disturbia".
The company loved my video and ended up putting it up on their website! They've since taken it down, but it was still a moment of intense pride for me, and it was when I realized that I would really love a position in marketing. Now I hold a marketing position within Boston Logic, I am looking forward to a great career in this amazing industry, and I do owe so much to Jack Derby and his intellectually stimulating and invigorating class.
Check out the video and let me know what you think!!
We were assigned to real companies (clients of Jack's) to work with as teams to come up with fresh ideas for marketing plans for them. Our company was Career Trekking, a company that specialized in assisting college students in finding their dream careers and jobs. While we definitely pulled all the usual stuff, I wanted to make our presentation awesome.
I came up with an idea of a video for Career Treking after Jack mentioned something in one of his classes: how can you appeal emotionally to your client to have them purchase your product? Well, emotionally, as a college student, I figured it was a safe assumption that college students were afraid. This was a scary time in the economy, and it is still a scary job market. So I took this notion of "Fear", and applied it to a video, taking images and icons from old movies adored by our generation and putting them to appropriate music by Rhianna - a song called "Disturbia".
The company loved my video and ended up putting it up on their website! They've since taken it down, but it was still a moment of intense pride for me, and it was when I realized that I would really love a position in marketing. Now I hold a marketing position within Boston Logic, I am looking forward to a great career in this amazing industry, and I do owe so much to Jack Derby and his intellectually stimulating and invigorating class.
Check out the video and let me know what you think!!
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