I finished this book a couple weeks ago, and with all the "graduation" stuff floating around, I really wanted to make note of it.
It's a great book for the entrepreneur - The Purple Cow, written by Seth Godin, it asks how each of us can take our business above a business, and make it extraordinary. Like The Purple Cow. As for my purple cow, I'm still looking for it, but I think a few of my lines have the potential to be one. The trick is not only to have a purple cow, but to get it out to the "sneezers", who gladly spread the word about you and your product.
My idea to build on this cow for my calligraphy business was to create a promotion to give away free calligraphy for a bride - invites or place cards. (You can read more about that here, the deadline is June 31st!).
I really recommend this book - you have to read it to understand the importance of the cow. The greatest lesson I learned from this book was that it is more dangerous to play it safe (i.e., milking your cow) than to take a risk. Take a risk, business owners!!
And speaking of risks, I'm seriously considering opening a gallery, now that I'm graduated, in my hometown. It would be in a barn of a family friend, and I'm working out the tweaks. Wish me luck! :)